Tuesday, August 11, 2015

Hiyeeee! Buy my Stuff.

Is it just me, or is this approach some people have? Because pretended friendliness paired with the cold sell is super effective...
So you know those crazy kids that churches send out to proselyte? Well, I was one of those nametag-wearing, scripture-toting darlings in the late 90s. Imagine approaching a stranger about something as personal as religion. Are you hyperventilating yet? Well, we did it. And I'm going to tell you how. Please don't tell the Mormons. (Just teasing, they won't mind.)

BRT = Build Relationships of Trust When you approach someone to sell something or propose a change in lifestyle, you need them to trust you. Why? Because no one cares about what you have to say until they care about you and know you care about them. 

Build on Common Interests Find something that you both enjoy, appreciate, share, or believe in. Once you've got them chatting, eventually you will find your in. “Oh, yes, I can totally relate with that! I feel the same way when I'm writing!” You're a writer? What are you working on? Have you published anything? (It probably won't be that easy. But be patient. It'll work out.)

Build Up, Don't Tear Down Ranting, hopping on your soap box, and jumping on the offensive is the quickest way to turn potential friends (i.e. tomorrow's buyers) off. Take a deep breath and walk away rather than engaging in a negative interchange. Silence is the best way to encourage others to reconsider what they've said. And if they don't, move on. But please, do not be the reason someone hates authors, writers, or artists of any kind. At the end of the day, Ms. Etiquette reminds us to be respectful.

Personal Referrals Practically all of the people who embraced my message back in my Hermana Boucher days had friends, family and associates who were members of the LDS church. Before I entered the picture, they had positive experiences with the religion itself. If you have devoted followers and friends who will share YOU or your product with the people they know, the message is that much more powerful because it comes from someone they already trust. I've heard, “My friend [daughter, mom, neighbor] would LOVE that!” so many times. And it never fails to make me happy!

There you have it, my dears! Tips on salesmanship from an ex-missionary. And why the “Hello! Buy my stuff!” approach is destined for failure. Here's the bottom line: Focus on the Person, Not the Message. Stop sending out messages that ask strangers to buy your stuff. Don't hide who you are or what you do, but be a lovely, engaging, interesting person they will want to hang out with, chat with, and share with their friends. Because then guess what. You just did your job twice. And you have a new friend!

Thanks for stopping by, my friends! Like to read more? I'm the Queen of Advice. And I'm not shy about it...
Socially Approved Stalking: The Ins & Outs of Followers
Marketing for One, Please
Ms. Etiquette Makes an Appearance


  1. These are great tips for life in general...not just for selling things. Thanks for the great reminders!

    1. I didn't think of it that way...but my mantra is CONNECT. And that goes for real life situations as well as online befriending. Thanks!

  2. Replies
    1. Thanks, Colleen! I'm no expert, but I know the importance of being real with people. Even my kindergartners can tell when someone's being a big fake. Connect, connect, connect! And yes, you are good at it!