Tuesday, February 7, 2017

Launched: Take Two

Book Launches are the whipped chocolate ganache atop a carefully assembled cake.

Because seriously, what kind of nutjob skips the frosting?

Becoming Beauty's Book Launch was a blast! Even though I self-published Midnight Sisters, I still wanted to give it the coming out it deserved. So on Saturday, January 21, 2017 Endless Indulgence Retro Wear hosted Midnight Sisters' Book Launch Party.

And it was a party!

It all began with a good set up. Here are the basics I make sure are present at my events:
  • An appropriate venue.
  • Invitations and events set up via social media that are easy to share and promote. No matter how good the venue is (and mine was awesome) it won't matter if no one knows about it.
  • Giveaways or other special incentives for your guests. (I've done giveaways, coloring contests and guessing games, depending on my audience.)

My philosophy is to keep things as professional and fun as possible. Put on your fancy shoes, your best author grin, and get to work! 

And custom cupcakes never hurt! Thanks again to Nicole's Cupcake Corner for helping us fend off low blood sugar! And thanks to everyone who participated, visited, nabbed a cupcake, entered the giveaway, bought a book, and kept me giggling all afternoon.


  1. Thanks so much for including us! It was a lot of fun! Congrats again on your 2nd book!

    1. Thanks! It was so much fun! These events wear me out, but I can't skip them! Connecting with people is the best part of being a writer.

  2. Congratulations, Sarah. Looks like you had a blast at your book launch.

    1. Oh, I did! There's nothing more fun than being the life of the party! (Except afterward I had to stay inside for a whole day :)

  3. Congratulations on your book launch! Looks like so much fun :)